METRO BY T-MOBILE
This summer campaign focused on creating engaging social content that celebrates the joy of everyday summer moments while showcasing the Metro by T-Mobile brand. My Summer Bucket List concept was selected for the campaign, and I contributed throughout the creative process from concept development and scripting to casting, art direction, pre-production, production, and on-set execution, while also supporting the creative development of additional campaign concepts.
Challenge:
Create social-first content that felt authentic, entertaining, and relevant to a younger audience while naturally integrating the Metro by T-Mobile brand. The campaign needed to capture the energy of summer through relatable, shareable moments.
Solution:
I developed the Summer Bucket List concept, highlighting friends making memories and checking off classic summer activities with Metro by T-Mobile woven naturally into the experience. Beyond my own concept, I collaborated across multiple campaign executions, contributing to creative direction, wardrobe, production, and on-set art direction to help bring each idea to life.
Approach:
From brainstorming to production, I collaborated closely with the creative team to help shape content from idea to final execution. My role included concept development, scripting, casting, wardrobe, art direction, pre-production, production, and supporting multiple campaign concepts that became part of Metro by T-Mobile's summer social media content.