ZESTFUL LEMONADE
Zestful Lemonade is a conceptual beverage brand created to celebrate bold flavors, vibrant experiences, and the joy of trying something unexpected. I developed the complete brand identity, from strategy and logo design to the color palette, typography, packaging, and supporting visual system, creating a playful brand built to stand out.
Challenge:
Create a lemonade brand that breaks away from the ordinary by embracing bold flavor combinations and a vibrant personality. The challenge was designing an identity that felt fresh, energetic, and memorable while appealing to a wide audience.
Solution:
I created a bright, playful visual identity that reflects the brand's adventurous spirit. Through bold typography, vibrant colors, and expressive packaging, every element was designed to make the brand feel refreshing, approachable, and full of personality.
Approach:
From strategy to execution, I built the brand from the ground up by developing the logo, color palette, typography, packaging, and supporting marketing assets. Every design decision was made to create a cohesive brand system that could extend across products, retail experiences, and future brand touchpoints.
